Thursday, November 18, 2010

Research: Media Institutions

I've looked into media companies to help start thinking about the companies that may wish to publish my magazine. I looked into what types of magazines they already owned, anything else they may be in charge of and additional music magazines they already publish as this may effect if they would be willing to publish my magazine as well.

IPC Media

IPC Media own magazines such as: Nuts, Marie Claire, Look, NME, Cycle Sport, Hair, Livingetc, Loaded, Mini World, Model Collector and more. They own the majority of home and leisure magazines, with the exception of breaking into the music market with NME and the female market using Look and Marie Claire.

IPC Media own over 80 ranges of magazines. As they own NME on top of their other magazines, it shows that they would be prepared to publish my magazine as they are touching into the music market.
Although, as NME is targeting a similar audience and using the same music genre that I would like to target my magazine at, they would be unlikely to publish my magazine due to the fact the two magazines would be competing against one another.
BBC

BBC is a well known organisation owning television rights as well as magazines. The magazines it owns range from army information right through to kids television show magazines.

As they own a variety of different magazines it could be suggested they would be willing to publish a music magazine similar to mine as they would like to have something different and to help widen their appeal into the music market.

As the BBC does still own a wide range of music magazines such as Live Extra and Radio 1, they may not be willing to publish my magazine as this competition between existing magazines and my new addition could cause a strain on their turnover.

News Corporation

The News Corporation are a global corporation and mainly own newspapers such as The Sunday Times, The Times and The Sun, but have also dipped into the television, cable, film and radio market by owning Real Estate TV, Fox News Channel and SunTalk (which is also available on the Internet).

As the News Corporation haven't yet taken ownership over any magazines, this may make them more likely to publish my magazine and as they do not own any other music magazines, this would mean there would be less chance of competition between 2 brands of magazines within the company and could encourage them to publish my magazine.

By owning SunTalk radio station would mean they could be even more likely to publish my magazine as they have already indicated they want to appeal to music lovers.